This Candle Brand Was Invisible on Etsy. Ads Changed That.
When we first met this client, she was making beautiful handmade candles. Her Etsy store was polished, her product was high quality, and her customers loved her. But she wasn’t getting new traffic — and had no idea how to fix it.
Here’s what we did in the first 30 days that changed everything:
Focused on one best-seller
Instead of advertising her whole catalog, we picked her top product: a hand-poured soy candle with a cozy fall scent. That’s what we built the campaign around.
Created a simple Meta ad
The ad featured a lifestyle photo, a 15% offer, and clear copy:
“Bring home the scent of fall. Hand-poured in Colorado. Limited stock available.”
Targeted the right audience
We ran interest-based targeting to reach candle lovers, Etsy shoppers, and people who follow similar brands. She didn’t need millions of impressions — she needed the right 10,000.
Sent traffic to her Etsy product page
No fancy funnel. Just traffic → product → sale.
Instead of advertising her whole catalog, we picked her top product: a hand-poured soy candle with a cozy fall scent. That’s what we built the campaign around.
Created a simple Meta ad
The ad featured a lifestyle photo, a 15% offer, and clear copy:
“Bring home the scent of fall. Hand-poured in Colorado. Limited stock available.”
Targeted the right audience
We ran interest-based targeting to reach candle lovers, Etsy shoppers, and people who follow similar brands. She didn’t need millions of impressions — she needed the right 10,000.
Sent traffic to her Etsy product page
No fancy funnel. Just traffic → product → sale.
Sometimes, the biggest shift is just getting seen by the right people.
By the end of the month, she had over 130% more traffic to her Etsy store, and her fall candle sold out twice. All from one $250 campaign.