You're a Coach with Open Slots. Here's How to Fill Them with Ads.
You’re a coach. Maybe you teach tennis, tutor math, run a yoga studio, or offer mindset coaching. Your schedule has a few open spots — and you’d love to fill them. But you’re not a marketing expert, and running ads sounds expensive, complicated, and risky.
Let me stop you right there.
Let me stop you right there.
You don’t need a huge budget. You just need a plan.
Here’s how you can fill those open sessions using simple, low-cost ads on Google or Meta (Facebook/Instagram):
1. Start with the goal
Pick one clear goal: 3 new clients this month. That’s it. Not “reach 1,000 people” or “grow brand awareness.” Just 3 actual bookings.
2. Target local and relevant
On Google Ads, use keywords like “Denver personal trainer” or “piano lessons near me.” On Meta, use radius targeting and interest filters to reach people in your area who fit your audience.
Bonus tip: Use your city name in the ad headline. Example: “1:1 Fitness Coaching in Boulder” performs better than “Reach Your Fitness Goals.”
3. Send people to a focused landing page
Don’t send them to your homepage. Create a simple page (or section) with just one offer: a free trial, a discounted session, or a direct booking link. Keep it clear, short, and action-driven.
4. Track and test
You don’t need fancy tools. Just track who signs up and where they came from. After a week or two, pause what’s not working and lean into what is. That’s how you learn what works — without spending a fortune.
1. Start with the goal
Pick one clear goal: 3 new clients this month. That’s it. Not “reach 1,000 people” or “grow brand awareness.” Just 3 actual bookings.
2. Target local and relevant
On Google Ads, use keywords like “Denver personal trainer” or “piano lessons near me.” On Meta, use radius targeting and interest filters to reach people in your area who fit your audience.
Bonus tip: Use your city name in the ad headline. Example: “1:1 Fitness Coaching in Boulder” performs better than “Reach Your Fitness Goals.”
3. Send people to a focused landing page
Don’t send them to your homepage. Create a simple page (or section) with just one offer: a free trial, a discounted session, or a direct booking link. Keep it clear, short, and action-driven.
4. Track and test
You don’t need fancy tools. Just track who signs up and where they came from. After a week or two, pause what’s not working and lean into what is. That’s how you learn what works — without spending a fortune.
You can start with as little as $10/day. The key is clarity, not scale.
You’re already great at what you do. A small, smart campaign can help more people find you — and turn those empty slots into fully booked weeks.