10 New Students. $400 Ad Budget. Here's How We Did It.
A few months ago, we worked with a local coach who wanted to fill her summer schedule. She had a simple goal: 10 new students. Her budget was tight — $400 total for the month.
She wasn’t running any ads yet and didn’t know where to start. Here’s what we did:
1. Focused on one audience
We didn’t try to reach everyone. Just parents in her local area looking for summer lessons. We chose Facebook and Instagram because they’re visual and ideal for targeting families.
2. Created one clear message
We helped her write an ad that spoke directly to her audience. Nothing fancy — just a warm, simple message:
"Summer sessions are open! Book your child’s spot for one-on-one coaching. Limited spaces available."
The image showed her in action, doing what she loves. Real, not polished.
3. Sent people to one page
Instead of sending clicks to her homepage, we created a short landing page with a booking form. It had her availability, pricing, and a short intro video.
4. Let it run and watched results
We ran the campaign for three weeks. Leads started coming in within 48 hours. She booked 10 new students and filled her schedule before the end of the month.
We didn’t try to reach everyone. Just parents in her local area looking for summer lessons. We chose Facebook and Instagram because they’re visual and ideal for targeting families.
2. Created one clear message
We helped her write an ad that spoke directly to her audience. Nothing fancy — just a warm, simple message:
"Summer sessions are open! Book your child’s spot for one-on-one coaching. Limited spaces available."
The image showed her in action, doing what she loves. Real, not polished.
3. Sent people to one page
Instead of sending clicks to her homepage, we created a short landing page with a booking form. It had her availability, pricing, and a short intro video.
4. Let it run and watched results
We ran the campaign for three weeks. Leads started coming in within 48 hours. She booked 10 new students and filled her schedule before the end of the month.
Was the ad “perfect”? No. But it was honest, simple, and targeted. That’s what worked.
If you’re thinking about running ads but feel stuck or nervous about budget — this is your sign to start small, start clear, and see what happens.