A local hockey coach had recently opened up extra weekend availability and needed to fill the slots fast. With just $500 to work with and no prior ad experience, he felt unsure about how to attract new families without wasting money.

We helped him set up a Facebook and Instagram campaign targeting parents within a 10-mile radius of his rink. The ad featured a real photo of him on the ice with students and a clear offer: “New to hockey? First lesson is free.” Traffic was sent to a simple booking page with available times.

Within four weeks, the coach filled all 10 new student slots and even had to start a waitlist. The campaign delivered warm leads quickly, with most parents booking within 24 hours of clicking the ad. With just one month of advertising, he built a full pipeline for the entire season.