A seasoned golf instructor was struggling to fill weekday morning lessons. His existing clients kept her weekends packed, but he wanted to grow without offering deep discounts or launching big promotions.

We worked with him to identify an overlooked opportunity: targeting early retirees and flexible remote workers nearby. On Facebook and Google, we ran ads focused on convenience and personalized coaching, using headlines like “Learn to Play Midweek — Private Golf Lessons Near You.”

His midweek bookings tripled in six weeks. The ads reached the exact type of client he wanted — local, motivated, and ready to book. Better yet, these new students started referring friends, helping him maintain momentum without needing constant promotions.