Boosting a post feels quick and easy. You hit the blue button, add a budget, and suddenly more people are seeing your content. The problem? Boosted posts almost never bring in real results. They give you the appearance of growth without actually moving the needle for your business.

One major issue is targeting. Boosted posts only let you choose broad settings like age and interests. You can’t refine the audience to focus on the people most likely to buy. That means your ad often shows up to people who scroll right past it or like it without ever becoming a customer.

Another problem is strategy. Boosted posts don’t let you test different versions of your creative, run true conversion campaigns, or optimize toward the metrics that matter. You end up with vanity metrics — likes, hearts, and impressions — but not sales.

With the same budget, you gain control over targeting, creative testing, and tracking the actions that actually grow revenue. At Dill Studios, we help small businesses cut through the noise and invest in campaigns that make every dollar count.