Stop Measuring Success by Impressions Alone
Impressions are the most misleading ad metric. They tell you how many people saw your ad — but not whether they clicked, bought, or signed up. High impressions can look impressive on a report, but without action, they’re empty numbers.
For example, if your ad is shown 10,000 times but nobody clicks, that’s wasted money.
If 1,000 people click but nobody buys, it’s still wasted money. Success comes when impressions turn into clicks, and clicks turn into conversions.
Impressions are the start, not the finish line.
To grow, businesses should measure actions that matter: purchases, leads, sign-ups. Those are the metrics that drive ROI.
At Dill Studios, we focus on tracking what actually impacts growth — not just what looks good in a dashboard.
At Dill Studios, we focus on tracking what actually impacts growth — not just what looks good in a dashboard.