Here’s why CTR can be misleading:
We launched a $300 campaign with two simple steps:
1. Focused on proximity and pain points
We targeted local homeowners on Meta who’d shown interest in renovation, home decor, or parenting. The ad copy spoke to the chaos of everyday clutter — not just the beauty of “after” photos.
2. Used one real photo and one landing page
Her ad featured a candid photo from a client’s home — not a Pinterest-perfect room. It linked to a simple page with her service details, a few testimonials, and a “Book a Free Consult” button.